Lewis Goldman is a CMO and career intrapreneur who has helped companies deal with disruptive change by innovating and scaling new businesses and channels within the organization. Working functionally in marketing, he leverages a customer centric approach to innovation through using digital, data, and identifying new market opportunities to accelerate revenue growth. He is currently CMO of Global Life Distribution, U.S., a direct to consumer distributor of life insurance which is revolutionizing how life insurance is marketed, building on his work at MetLife. In his most recent role as SVP of the US Direct Life Insurance business at MetLife, he created new products and processes to scale a new channel of distribution for a 140-year old company by selling affordable life insurance to Middle Market and Multi-cultural consumers. In 2014, the business doubled in size and generated 60% of MetLife's new policies in the US, helping to reverse a decades long decline in new life insurance policies sold. Leading the marketing team in addition to P&L responsibility for the business, Lewis leveraged segmentation and a closed loop NPS process to make MetLife the fastest growing direct life insurance provider and the market leader with Hispanic and African-American customers.
Prior to joining MetLife, Lewis was President of New Media Consulting (NMC), where he advised organizations how to optimize marketing and digital customer engagement to build their businesses and accelerate revenue growth. Lewis’s use of marketing to address disruptive change started early in his career, as he addressed the opportunity presented by a new distribution channel called warehouse clubs by creating a special size of Palmolive dishwashing liquid for Sam's Club. After Business School, he helped relaunch CNBC within NBC/GE to take advantage of the growth of cable television, and later launched the Internet and cross-sell channels at Citigroup for several of the company's consumer businesses. As CMO at 1800flowers.com, he helped launch 1800baskets.com to leverage the growing food gifting market to offset the declining online floral business while revamping the company’s marketing efforts to take advantage of emerging mobile and social media channels.
Lewis currently teaches “Introduction to Advertising” as an Adjunct Assistant Professor at St. Johns University. He also created the Marketing Module for the inaugural Venture for America class in 2012, and is on several startup advisory boards. Lewis is a graduate of Harvard University and Columbia Business School. He resides in New Rochelle, NY, with his wife and three children.