When it comes to customer engagement, financial services marketers have access to more pertinent customer data than their counterparts in most businesses, yet also face more regulations on using that data. And when it comes to technology, fintech is exploding; but selecting the right tools and staff to oversee them can be not only overwhelming, but also a source of conflict between marketing and IT.
Getting a grasp on these issues is within reach. Join Target Marketing Group on February 7, 2017 for an exclusive VIP roundtable to hear how marketers from leading finserv firms are successfully overcoming these unique challenges and harnessing new opportunities. These marketing leaders will discuss such issues as:
- Balancing customer engagement strategies with strict industry regulations
- Planning for fintech initiatives
- Adjusting marketing to meet the retail versus digital realities of today
All discussions will be off the record, so speakers and attendees can exchange ideas freely all evening—during networking, as well as during the roundtable discussion. Drinks and a lavish dinner are complimentary, but space is limited.